The Complete Guide to Acquiring Verified Accredited Investor Leads for Precious Metals Dealers

Accredited investor leads are opted-in contacts who meet SEC wealth or income thresholds and have stated interest in gold, silver or other hard assets. For precious metals dealers they matter because they bring larger allocations ($50K–$1M+), defined timelines and prior alternative-asset experience. Judge any source on verification method, exclusivity, consent records and cost per funded order — not price per lead.

Key takeaways

• Accreditation is not legally required to buy physical bullion; for a dealer it is a qualification filter that points to larger, faster allocations.
• "Verified" should mean a human phone conversation confirming identity, interest, allocation range and timeline — not just a self-checked box.
• Exclusive leads cost more per record but usually win on contact rate and cost per funded order; shared leads trade price for competition.
• Measure cost per funded order (lead cost ÷ contact rate ÷ close rate), not cost per lead.
• Speed to lead decides contact rate: call within minutes, follow with SMS, and keep consent records for every call and text.
• Prior real estate or energy investors already understand illiquid, tangible assets and tend to have shorter sales cycles.
• Test a vendor with a small order, track contact and book-out rates, and get replacement and exclusivity terms in writing.

An accredited investor is someone who meets SEC thresholds: income over $200,000 ($300,000 with a spouse or partner) in each of the last two years with the same expected this year, net worth over $1 million excluding a primary residence, or holding a Series 7, 65 or 82 license in good standing.

Dealers target them because capacity changes the economics. A retail buyer may order a few ounces of silver; an accredited buyer reallocating part of a portfolio often discusses $50K–$1M+. Fewer, larger tickets mean less rep time per dollar of revenue and more room for storage, IRA and recurring-purchase conversations.

No. Buying physical gold or silver bullion is a commodity purchase, not a securities offering, so there is no accreditation requirement.

Accreditation becomes legally relevant only when a metals product is structured as a security — for example, a private fund, a streaming or royalty deal, or a note offered under Regulation D. For a dealer selling coins and bars, accreditation is a qualification filter: it signals the buyer has the wealth to make a meaningful allocation. See our compliance essentials guide for where the line sits.

They serve different sales motions, and many dealers use both. Accredited investor leads skew toward cash buyers with larger, discretionary allocations and shorter decision cycles; gold IRA leads are rollover-driven and depend on custodian paperwork and plan-administrator timing.

If your margin comes from large cash orders, storage programs and repeat buys, accredited leads usually fit better. If you have an IRA desk and custodian relationships, rollover leads can work — but filter by account balance and timeline. Our gold and silver IRA sourcing guide covers that side in depth.

Pitch allocation, not product. Accredited investors usually already hold equities, real estate or private deals, so frame metals as a defined slice of the portfolio — commonly discussed in the 5–15% range — with a clear role: inflation hedge, non-correlated reserve, or estate asset.

• Cover segregated vs. commingled storage and insurance.
• Explain liquidity and your written buyback terms.
• Show all-in pricing over spot, plainly.
• Raise estate-planning and titling questions early.

Skip fear-based scripts; sophisticated buyers discount them and regulators scrutinize them.

The best prospects show existing interest signals: they already own alternatives (real estate, oil and gas, private credit), have asked about inflation hedging, hold a self-directed IRA, or have bought metals before.

In our network many investors enter through gold and silver but also hold real estate or energy positions, which is why we qualify for multi-asset intent. Investors who have already bought a tangible, less-liquid asset tend to understand spreads, storage and holding periods — and they move faster. Business owners after a liquidity event and recent retirees consolidating accounts are also strong segments.

It depends entirely on the vendor, so ask. At the low end it means the phone number and email are formatted correctly or pass an automated validation. In the middle it means the person self-attested to accredited status on a form. At the high end it means a live conversation confirmed identity, interest, allocation range and timeline.

At Accredited Investor Solutions, verification is done by phone call. Note that lead-level verification is different from the documentary verification an issuer needs under Rule 506(c) — dealers selling bullion don't need financial documents, but they do need a real, reachable, interested person.

Common methods, from strongest to weakest:

1. Documentary verification — tax returns, W-2s, brokerage statements, or a letter from a CPA, attorney, RIA or broker-dealer (required for Rule 506(c) securities offerings, not for bullion sales).
2. Live phone qualification — a qualifier confirms identity, net worth or income band, asset interest, allocation range and timeline.
3. Self-attestation — the investor checks a box or picks a net-worth range on a form.
4. Data validation only — phone/email checks with no conversation.

For dealers, live phone qualification is the practical standard: it confirms the person is real, reachable and interested.

At minimum: full name, mobile phone, email, state (and ideally city), net worth or liquid-assets range, stated asset interest (gold, silver, IRA, energy, real estate), allocation range, timeline to invest, opt-in date and source, and consent language captured.

Useful extras: prior hard-asset experience, preferred contact time, IRA or cash, and qualifier notes. If a vendor cannot show you the opt-in source and timestamp for every record, treat that as a compliance and quality red flag.

For live intent leads, delivery within 24 hours of qualification is the standard to hold vendors to — that is our delivery window. Interest decays quickly; a timeline-defined investor contacted in the first day is far easier to reach than the same person a month later.

For aged or database records, ask for the original opt-in date and the most recent re-verification date. Anything older than about 90 days without re-contact should be priced and worked as aged data, with lower contact-rate expectations.

Main sources, with trade-offs:

• Opt-in surveys and qualification funnels — highest intent when followed by a live call; costlier.
• Responses to investment offerings — proven investors, but check consent covers your use.
• Events and webinars — warm, but small volume.
• Newsletter and subscriber lists — good for email, weaker for phone.
• Compiled data — built from public and modeled records; cheap, no stated intent, and higher TCPA risk if called or texted without consent.

Ask every vendor which bucket a record came from.

Run a small, tracked pilot before committing budget:

1. Buy a test order big enough to measure — typically 25–100 leads.
2. Work every lead the same way: call within minutes, follow with SMS and email, 6–8 touches over 10 days.
3. Track contact rate, book-out (appointment) rate, wrong-number rate, and funded orders.
4. Audit a sample: confirm the investor remembers opting in and the stated details match.
5. Get the replacement and exclusivity policy in writing before ordering.

Compare vendors on cost per booked call and per funded order, not per lead.

Expect written replacement for objectively bad records: disconnected or wrong numbers, invalid emails, duplicates, and people who deny opting in — usually with a claim window of a few days to a couple of weeks.

Don't expect replacement for leads who simply didn't buy; that's sales risk. Get the exclusivity period, return window, and evidence required (call logs, recordings) in writing. A vendor unwilling to define "bad lead" in advance is telling you something about their data.

Both exist. Exclusive leads go to one buyer only; shared leads go to a limited number of buyers. Some vendors also resell older leads as aged data.

Resale hurts contact rates because the investor gets multiple calls and starts screening. We offer exclusive 1:1 delivery and shared leads introduced to a limited set of non-competing operators, and every lead carries an exclusivity period. Always confirm in writing how many times a record will be sold and when.

The main online channels are search (SEO and paid), social and video, email newsletters, podcasts and financial media sponsorships, affiliates, and lead vendors.

• SEO and content — slow but compounding; strong for trust.
• Paid search and social — fast, but heavily policy-restricted for financial products.
• Sponsorships — reach engaged finance audiences.
• Lead vendors — fastest path to qualified conversations.

For high-net-worth buyers specifically, a qualified lead source plus strong content (like these guides) is usually the quickest combination.

The best source is the one with the lowest cost per funded order for your sales team — usually exclusive, phone-qualified leads or booked calls for high-ticket buyers.

Most dealers should do both: buy leads to produce revenue now and build owned channels for lower long-run acquisition cost.

Generating your own requires ad-policy approval, creative, landing pages, compliance review and months of testing before cost per lead stabilizes. Buying gives you predictable volume immediately. A simple test: if your blended cost per funded account from owned channels is below what qualified purchased leads deliver, shift budget there; if not, keep buying while you build. See our IRA sourcing guide for the unit math.

From specialist financial lead generators, accredited investor data firms, pay-per-call networks, affiliate networks, and media companies that sell newsletter or event leads.

What to vet: how leads are generated, whether a live person qualified them, exclusivity terms, consent records (TrustedForm or Jornaya certificates for web leads), replacement policy, and references from other dealers. Red flags: no opt-in source, unlimited resale, prices far below market, and refusal to run a small test order.

A live transfer is a prospect who is on the phone with a call center qualifier and is transferred directly to your rep in real time. A data lead, by contrast, is a record you must call yourself.

Live transfers usually cost more per unit but remove the contact-rate problem entirely, so close rates per unit tend to be higher. They require reps available to take calls instantly. Scheduled calls are a middle path: the investor is pre-booked on your calendar, so your rep doesn't have to be on standby.

Combine a wealth filter with an intent signal. Wealth alone (a net-worth list) gives you capacity but no interest; intent alone (a gold-price newsletter subscriber) gives interest without capacity.

Practical routes: buy phone-qualified accredited investor leads that state metals interest and allocation range; partner with CPAs, estate attorneys and advisors; sponsor finance content aimed at investors 50+; and run your own qualification funnel with net-worth questions. Whatever the source, call or text only with documented consent.

Sometimes — as a low-cost supplement, not a primary source. Aged leads (typically 30–90+ days old) cost a fraction of fresh leads but have lower contact rates and many prospects have already bought elsewhere.

They work best for email and SMS re-engagement with a price-trigger or market-update message, and for teams with spare dialer capacity. Confirm the original consent still covers your outreach, scrub against the Do Not Call registry, and judge them on cost per funded order.

Start with local search: a complete, verified Google Business Profile with photos, hours and services; consistent name, address and phone across directories; and a steady stream of reviews.

Then publish a daily buy/sell price page, "we buy gold" and estate-buying pages for your city, and answers to common questions. For a Florida shop, content about the state's bullion sales-tax exemption and legal tender law is timely — see our Florida and Miami market guide. Add a buying-trigger offer like a free appraisal day.

They can, especially for e-commerce dealers selling standard products. Affiliates (finance bloggers, YouTubers, newsletter writers) earn a commission or flat fee per sale or funded account.

Requirements: reliable tracking (unique links and codes), clear commission terms, and FTC-compliant disclosure by every affiliate — you can be held responsible for their claims. Ban guaranteed-return and fear-based messaging in your affiliate agreement and review creative before it runs.

Pricing varies widely by verification level, exclusivity and asset interest, so compare quotes on the same basis. Compiled or aged records are cheapest; shared phone-qualified leads cost more; exclusive leads more again; and booked calls carry the highest unit price.

Most vendors sell per lead or in packages. The useful comparison is cost per contact and cost per funded sale. We quote by asset class, volume and engagement model — request current pricing.

ROI = (number of funded orders × average order × gross margin) − lead spend. It depends on your close rate and margin more than on the lead itself.

Repeat buys and storage fees often make the lifetime return much higher.

Gold IRA leads are among the most expensive in financial lead generation because rollover balances are large and competition for the keywords is intense. Prices vary by exclusivity, minimum balance filter and format (data lead, live transfer, booked appointment).

Focus on cost per funded account (CPFA): a pricier lead filtered for $100K+ balances and a near-term timeline often beats a cheap lead that rarely funds. Our IRA guide walks through the CPFA math.

A good CPFA is one that leaves healthy profit after your margin on the average funded account — there is no universal number. Calculate it as: lead cost ÷ contact rate ÷ close rate.

That's why balance filters matter more than lead price.

Close rates range widely — low single digits on cold or shared retail leads to meaningfully higher on exclusive, phone-qualified and booked-call leads. Your own process moves the number as much as the source.

The biggest drivers: speed to lead (minutes, not hours), number of touches, rep experience with high-net-worth buyers, transparent pricing, and a clear next step. Track your book-out rate first — our average book-out rate is 35% — then close rate on booked calls.

Use a vetting checklist:

• Opt-in source, date and consent language for each record.
• TrustedForm or Jornaya certificates for web-generated leads.
• Written exclusivity period and resale policy.
• Replacement terms for bad data.
• A small test order with your own contact tracking.
• References from operators in your vertical.

Then ask investors on the first call whether others have contacted them. Multiple callers within hours means the lead isn't exclusive.

It depends on the minimum-balance filter applied when the lead was generated, which is why you should set one. Unfiltered leads include many small accounts; leads filtered to $50K+ or $100K+ retirement balances skew much higher.

Ask vendors to qualify for account type (401(k), 403(b), TSP, IRA), balance range and timeline. Our leads come with a confirmed capital allocation range — typically $50K to $1M+.

Usually one of five reasons: slow follow-up, shared leads (the investor is screening calls), unrecognized or spam-flagged caller ID, weak consent (the person doesn't remember opting in), or too few attempts.

Fixes: call within five minutes; send an SMS introducing yourself by name and company; register your numbers with carriers and rotate local-presence numbers; make 6–8 attempts across different times of day; and prefer exclusive, phone-verified leads.

Put the filter at the front of the funnel. Ask for minimum allocation, timeline, liquid assets band, and prior hard-asset experience on your forms — and require the same from any vendor.

Set a minimum-investment gate (for example, $50K+) and route smaller buyers to e-commerce or a junior rep. A two-minute qualifying script on the first call — amount, timing, decision-maker, funding source — saves senior reps hours. Our retail vs. investor intent guide covers this.

Yes, if the consent and screening are in order. Autodialed or prerecorded marketing calls and texts to cell phones require prior express written consent under the TCPA; numbers on the National Do Not Call Registry need consent or an established business relationship; and Florida's Telephone Solicitation Act limits calls to 8 a.m.–8 p.m. and three per 24 hours on the same subject.

Email must follow CAN-SPAM: honest headers and subject lines, a physical address, and a working opt-out honored within 10 business days. Keep consent records for every lead.

Avoid guaranteed or implied returns ("gold will double"), claims that metals are risk-free, fear-based predictions of imminent collapse presented as fact, "free silver" offers that are recovered through hidden markups, misleading comparisons of your price to spot, and fake scarcity or urgency.

The CFTC, FTC and state regulators have all taken action against metals sellers over misleading claims. Disclose markups, fees and buyback terms instead.

For autodialed or prerecorded marketing calls and for marketing texts to mobile numbers, yes — prior express written consent is required, and you should be able to show it for each lead.

The FCC's 2024 "one-to-one" rule, which would have required consent naming a single seller, was vacated by the Eleventh Circuit in January 2025, so consent can still cover a clearly disclosed set of sellers. Still scrub DNC lists, honor opt-outs immediately, and ask vendors for consent language and certificates. Manually dialed calls carry fewer TCPA requirements but DNC rules still apply.

Four concerns come up on nearly every first call: markups (how much over spot), storage (where the metal is and who insures it), buyback (can I sell back, at what price), and legitimacy (is this company real and accountable).

Answer all four on your website before they ask: a pricing page, a storage and insurance page, written buyback terms, and visible address, licensing and reviews. FINRA's investor guidance on physical metals raises the same questions, so expect informed buyers.

Remove the unknowns. Publish transparent pricing over spot, a written buyback policy, insured and tracked shipping details, and depository partners. Show a real address, named leadership, and reviews on independent sites.

On the call, educate first: explain how pricing works, encourage the investor to compare, and offer a smaller first order. Experienced investors trust dealers who invite scrutiny and distrust high-pressure scripts.

In writing, before the order, in one place. A simple fee table should show premium over spot for each product, shipping and insurance, storage fees (flat or percentage, segregated vs. commingled), and for IRAs the custodian setup and annual fees.

State your buyback spread too. Get the investor's acknowledgment on the order confirmation. Clear disclosure reduces chargebacks and complaints and is what sophisticated buyers expect.

Skeptically. The CFTC, SEC and state attorneys general have pursued metals and IRA sellers for high-pressure scripts, undisclosed markups, and pushing investors from stable retirement accounts into overpriced coins using fear of economic collapse.

Safe practice: no fear-based scripts, disclose all-in pricing, avoid steering to high-markup numismatic coins without disclosure, document suitability conversations, and never imply IRS or government endorsement.

Within five minutes of delivery whenever possible, and the same business day at the latest. Contact rates fall sharply as the hours pass, and investors talking to several providers often go with whoever educated them first.

Automate the first touch: route new leads to an available rep, dial immediately, and send a personal SMS and email if there's no answer. Then follow a 6–8 touch cadence over 10–14 days.

A typical stack: a CRM (HubSpot, Salesforce or an industry-specific platform) for pipeline and notes; a compliant dialer with local presence and call recording; SMS with consent tracking; e-signature for order and IRA paperwork; and integration with your pricing feed and, for IRA desks, custodian forms.

Prioritize instant lead routing, recording and consent logging over features you won't use.

Treat it as a guided project with milestones: education call → custodian account opened → transfer or rollover paperwork submitted → funds received → metals selected → shipped to the depository.

Assign one rep through the whole process, send a checklist after the first call, and follow up with the plan administrator on the client's behalf. Most stalls happen between paperwork and funding. See our IRA guide for timelines.

Use market events as the reason to reach out. Price-trigger emails (a sharp move in gold or silver), quarterly portfolio check-ins, buyback offers, new-product notices and a useful newsletter all work.

Segment past buyers from never-bought leads, and respect opt-outs. Past buyers are your cheapest source of new revenue — a repeat order costs a fraction of a new customer.

A clear headline about the outcome, a short form (name, phone, email, allocation range, timeline), a click-to-call and click-to-text button, an educational offer such as a free guide, and trust signals: address, leadership, reviews, buyback and pricing transparency.

Include TCPA-compliant consent language next to the submit button. Our team builds conversion-focused websites and landing pages for operators — ask us.

Often yes, but with restrictions. Google's financial services policies require certain advertisers to complete financial services verification in many countries, and ads must avoid misleading claims. Some precious metals and IRA advertisers have been restricted or suspended over policy issues.

Expect high cost per click on "gold IRA" and "buy gold" terms. Long-tail queries, local terms and branded search are usually more efficient. Keep landing pages transparent about pricing and risks.

Common triggers: unverified financial services advertiser status, "get rich" or guaranteed-return claims, fear-based or sensational creative, unclear business identity on the landing page, misleading pricing, or circumventing a prior suspension.

To appeal: fix the landing page and ads first, complete any required verification, document your business details, then submit a specific appeal. Keep a backup acquisition channel so a suspension doesn't stop revenue.

"Gold IRA" keywords are among the more expensive financial terms because funded accounts are valuable and large companies bid aggressively. Clicks often cost tens of dollars, and conversion rates from click to funded account are low.

Check current bids in Google Keyword Planner for your market. Long-tail and question keywords ("how to roll 401k into gold") and local terms usually cost less; answer-focused content can win the same searches organically.

It can, but targeting is limited — Meta restricts detailed targeting for financial-services-related ads, so you rely more on creative, lookalike audiences built from your customers, and broad targeting.

What works: educational video, lead forms with qualifying questions (allocation and timeline), and retargeting site visitors. Expect lower average intent than search; qualify hard before routing to senior reps. We also run social media ads to our investor database at reduced cost.

For high-net-worth buyers, often yes. Host-read podcast ads, finance YouTube sponsorships and paid newsletter placements reach engaged, older, investing audiences who already trust the host.

Use unique URLs and promo codes to track results, test with a few placements before committing to long runs, and make sure the host's claims meet the same standards as yours.

It still works for national brands with large budgets — many of the best-known gold IRA companies grew on talk radio and cable TV. The audience skews older and wealthier, a good fit for metals.

Drawbacks: high minimum spend, slow testing, and harder attribution. Use vanity phone numbers and URLs to track. For most regional dealers, qualified lead purchases and digital channels deliver measurable results sooner.

Lead with education and safety, not fear. Messages about diversification, protecting purchasing power and how retirement-account rollovers work perform well with 50+ audiences.

Use larger fonts and clear phone CTAs on landing pages, offer a printed or PDF guide, and show trust signals prominently. Avoid scare tactics — regulators specifically scrutinize metals sales to seniors.

These are highly competitive "Your Money or Your Life" terms, where Google weighs experience, expertise, authority and trust (E-E-A-T) heavily. Ranking for the head term takes years and strong links.

A faster path: build topical authority with in-depth guides answering specific questions, local pages (for example "buy silver Miami"), named expert authors, schema markup, and mentions on reputable finance sites. Win the long-tail first; head terms follow.

Publish content that answers buyer questions before the call: price commentary, IRA and rollover guides, storage and buyback explainers, product comparisons, a detailed FAQ, market reports, and calculators (allocation, IRA rollover, premium over spot).

Local and tax content works too — for example, our Florida and Miami market guide. Update price-related content often.

Make your content easy for AI engines to retrieve and quote: put a direct 1–2 sentence answer under each question heading, use FAQ and Organization schema, publish original data and specific numbers, cite primary sources, and keep your business details consistent across the web.

Allow AI crawlers in robots.txt, publish an llms.txt file, get indexed in Google and Bing, and earn mentions on third-party sites that AI tools cite. Then test target prompts regularly.

Yes, if you can keep them accurate. Live spot prices and posted buy/sell prices build trust, keep visitors on the page, and give search engines a fresh reason to revisit.

Use a reliable price feed, label prices with a timestamp, and explain how premiums work. Transparent pricing is one of the strongest trust signals for first-time online buyers.

Ask every satisfied customer at a natural moment — after delivery confirmation or a completed IRA funding — with a direct link to the review site. Automate the request in your CRM and spread requests across platforms.

Respond to every review, especially negative ones, calmly and specifically. Don't offer incentives for positive reviews or write fake ones — the FTC's rule on fake reviews prohibits it.

It can, over time. Long-form video and audio build trust with buyers who want to hear from you before sending large sums, and clips feed social channels.

It's a 6–12 month commitment before meaningful results. A faster alternative is guest appearances on established finance shows, which borrow existing audiences. Point every episode to a clear next step: a guide download or booked call.

Go where metals conversations already happen: YouTube finance channels, X, Reddit communities like r/Silverbugs and r/Gold, Facebook groups for stackers and retirees, and LinkedIn for advisors and business owners.

Participate as an educator, follow each community's self-promotion rules, and move interested people to your own channels with a useful resource. Social is better for awareness than for high-ticket closing.

Yes, by following each community's rules and leading with value. Most subreddits ban direct promotion but allow helpful answers, and some permit vendor posts in designated threads or after moderator approval.

Disclose that you're a dealer, answer questions thoroughly, offer an AMA with moderator approval, and don't post links in every comment.

LinkedIn is strongest for reaching advisors, CPAs, business owners and family-office staff. Post thoughtful content on metals allocation and estate planning, then send personalized connection requests.

Aim for referral partnerships with advisors rather than cold pitches to investors. Keep outreach short, personal and non-salesy, and follow LinkedIn's limits on automation.

Offer something worth an email address: price alerts, a weekly market note, a buying guide, or an IRA checklist. Put the offer on every page and in ads.

Use confirmed opt-in, authenticate your domain (SPF, DKIM, DMARC) for deliverability, segment by interest (cash, IRA, silver, gold) and size, and follow CAN-SPAM. A list you own is one of the cheapest long-term sources of repeat orders.

Yes — advisors, CPAs and estate attorneys are some of the best sources of high-net-worth buyers. Many clients ask them about metals, and many advisors can't sell physical metals themselves.

Compliance matters: registered advisors may be restricted from receiving referral fees or must disclose them, so build structures their compliance team approves — co-hosted education, flat marketing fees, or no-fee reciprocity. Get agreements in writing.

Choose commentators whose audience matches your buyer, agree on a sponsorship or affiliate structure, and give them talking points that are accurate and compliant.

Under the FTC's Endorsement Guides, the relationship must be clearly disclosed, and you can be liable for false claims the influencer makes about you. Review content before it goes live and track with unique links and codes.

Marketplaces bring volume and first-time buyers, but fees cut into thin bullion margins and the marketplace owns the customer relationship.

Use them for customer acquisition on small orders, then move buyers to your own channel with a package insert or follow-up offer where platform rules permit. They rarely produce the large allocations accredited investors make.

Yes, and it's one of the strongest angles. Real estate and energy investors already understand tangible, inflation-sensitive assets, and many want a liquid hedge alongside illiquid holdings.

Many investors in our network allocate across precious metals, oil and gas, and real estate. Co-marketing with non-competing alternative-asset sponsors — joint webinars or shared events — reaches these buyers efficiently.

1. Investor.gov — Accredited Investors (glossary)
2. SEC — Accredited Investor definition
3. CFTC — Precious Metals Fraud: 10 Things to Know
4. FINRA — Buying Physical Gold or Other Metals
5. FTC — Endorsement Guides: What People Are Asking
6. FTC — CAN-SPAM Act: A Compliance Guide for Business
7. Morrison Foerster — Eleventh Circuit Vacates FCC's TCPA One-to-One Consent Rule
8. Elevarus — Gold & Precious Metals Lead Generation
9. Elevarus — Gold IRA Leads Buyer Guide: Funded Rollover Economics
10. Money Metals — Affiliate Program
11. CoinWeek — Mike Getlin: Google Killed Merit Gold
12. iTWire — How to Win Customers and Grow a Gold Coin Business Online
13. Numista forum — Attracting coin shop customers online